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People want to be important, to feel important, to appear important to those around them.

“The deepest principle in human nature is the craving to be appreciated.” – William James

“The desire to be important is is the deepest urge…” – John Dewey

When Dale Carnegie wrote his famous and influential How to Win Friends & Influence People, he wisely emphasized this deeply important, universally human motivation. One way or another, we all want to be important, to impress others, to make a memorable mark on life. We want others to care about us, respect our opinions, value our company. We want to BE SOMEBODY, somehow.

Yet life has other ideas for most of us. Most of us manage to get by, but attract far less fame and attention than we’d like. In an age of celebrity, when fame often seems our culture’s highest…

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